Mackaboo Worlds press kit
Fact sheet
- Game
- Mackaboo Worlds: Pretend Play
- Developer
- Mack Toys, Inc., a small family toy studio in Newport, Washington, USA
- Release
- October 2026
- Platforms
- iPhone and iPad (App Store), Apple Vision Pro, Android phones and tablets (Google Play), Amazon Fire tablets (Amazon Appstore); Samsung Galaxy Store coming soon
- For
- Young children, roughly ages 3 to 8, and the grown-ups who play along
- Price
- Free to play. Five worlds are free forever; optional one-time packs cost $0.99 to $12.99. No subscriptions.
- Privacy
- No ads, no accounts, no tracking, no data collected. Every purchase sits behind a grown-up question. Plays offline.
- Characters
- Eight main friends in four best-friend pairs: Mochi and Latte, Pip and Waffles, Kiwi and Biscuit, Nimbus and Sunny
- In the game
- Ten worlds: Mackaboo Town, Bubble Bay, Moonbeam Station, Snowdrop Peak and Candy Kingdom free, plus Fairy Forest, Sunny Farm, Rainbow Cloud Kingdom, Pirate Cove and Jungle Treehouse as packs. The free game alone has 22 places, 47 friends to meet and 127 things to play with.
- Website
- mackaboo.com
- Press contact
- Jeff Pittman, jeff@macktoys.com
About the game
Mackaboo Worlds is a pretend-play dollhouse town. Every building is a dollhouse cut open, so every room is right there to play in: cook in the kitchen, splash in the bath, slide down the slide in Bloom Park, and tuck everyone into bed when the moon comes out.
Everything is a toy. The fridge hands out snacks and the oven bakes; the tap runs, the TV plays and the register goes ka-ching. Drop food on a friend and they eat it, hand them a teddy and they hold it, put two friends together and they hug. Children pop critters and things into their bag, open the map and carry them anywhere: a cake from the café to the park, a friend to the beach, a snowball to the moon. They make their own critters, dress them in dozens of hats, outfits and colours, and decorate a home in every world.
Why it is different
- Nothing about a child leaves the device. No ads, no accounts, no analytics, no tracking, and no data collected by anyone.
- Fair to families. Five worlds are free forever. Packs are small one-time purchases, never subscriptions, and each sits behind a grown-up question.
- Made by a family. Mack Toys is a small independent studio. The game is written from scratch, art and all, and runs smoothly on everything from a budget Fire tablet to Apple Vision Pro.
Meet the friends
The eight friends every game begins with. Kiwi and Sunny are "she", Biscuit and Nimbus "he"; please write about Mochi, Latte, Pip and Waffles by name. Their loves, dreams and homes are on the worlds and friends page, and in the press kit.
Mochi
Latte
Pip
Waffles
Kiwi
Biscuit
Nimbus
SunnyPictures
Logo
Downloads
Press kit (zip, 64 MB)LogoApp icon
The press kit has the logos, key art at 4K, the eight main characters (large portraits and a character sheet), all 43 places and 11 world maps, all 28 critter kinds in three looks each, ten store screenshots and this fact sheet. Every world and place is described on the worlds and friends page. Use them freely in coverage of the game.
Review copies
We are happy to unlock every pack for reviewers and editors. Email jeff@macktoys.com with your outlet and platform, and we will send codes.